Creative Direction for Lyanno's "Para Todas Las Mamacitas" Album Campaign | Rimas Music
I spearheaded the creative direction for Lyanno's latest album, Para Todas Las Mamacitas, in collaboration with Rimas Music. This project involved a comprehensive approach to visual storytelling, ensuring every element resonated with the album's vibrant, dynamic theme of “For All the Girls”.
The final album artwork and lyric videos, showcased in the initial images, reflect the culmination of this creative journey. These visuals are designed to enhance the listener's experience, blending Lyanno's signature style with eye-catching aesthetics.
Additionally, I developed and pitched a series of rough concepts for single artwork, album covers, and listening party events. These sketches illustrate the evolution of the creative process, from initial ideas to the polished final pieces. Each concept aimed to capture the essence of Lyanno's music, creating a cohesive and engaging visual narrative that aligns with his artistic vision.